History
Gearing Media Group is a long-standing and successful business to business publisher with a proven track-record of delivering practical business information to -targeted readerships, whilst delivering a high-performance marketing platform for advertisers and sponsors. The directors of the business, Nigel Gearing and John Legg, have over 55 years of combined experience in publishing for the interiors marketplace.
Starting out
In the early 1980s, Nigel Gearing cut his teeth working with antiques experts Judith and Martin Miller, of Millers' Antiques Guide fame. In 1986, Pine News International was launched, at an embryonic time for that industry. John Legg joined the business, having previously been part of a successful copywriting and graphic design business. Pine News International established itself as part of the fabric of the burgeoning pine furniture industry during the late 1980s and into the 1990s. In 1999, the company launched a new publication for furniture and joinery manufacturers, in the shape of Furniture Production.
Adapting to a new market
In 2001, as the pine furniture market matured, Pine News evolved into Furniture News to more accurately mirror the development of the industry away from pine to other species such as oak, and an industry more readily engaged with the global interiors marketplace. At this time, Furniture News also ventured into upholstery, bedding and decorative accessories, engaging a mass, non-niche audience for the first time. Thanks to the continued hard work of the team, both Furniture News and Furniture Production remain at the pinnacle of their respective fields and enjoy a class-leading following of loyal readers and advertisers who value the clarity and consistency of the titles and the value they add to their businesses.
Expansion
In 2007, the company added two new brands to its portfolio, the 60-year-old title Carpet & Flooring Review, along with respected sister publication, Tile UK. Together and on their own, the company's successful brands are respected media partners at industry events around the world, and the creative teams of writers, designers and management have the experience, flair and determination to see Gearing Media Group well into the future. In 2009, the company acquired two new titles: Hospitality Interiors and Retail & Professional Furnisher. The former is successfully being rolled out to the hotel, restaurant, pub, club and bar marketplace again focusing on interiors products and R&PF is also being relaunched to the decorative accessory marketplace. It is early days but both titles are full of promise and look set to add to the success of the Gearing Media Group interiors portfolio.
The Future
Today, the media industry faces new challenges, in a tougher than ever trading environment. As the world fully engages with the internet and the opportunities of new mobile platforms, new communication channels, new marketing techniques and new expectations, the readership and the marketing and advertising communities expect far more than ever before. The Gearing Media Group remains resolute in its desire to add value to its advertisers' and sponsors' businesses as well as providing premium and mass-audience communication channels to the entire supply chain.
Conclusion
In short, the Gearing Media Group is in the communications business, be that in traditional print, online, iPTV, mobile, social networking and whatever else follows, we are more than just an experienced publisher with firm foundations we are a proactive, creative multi-media organisation with a desire to create successful platforms with new media opportunities.
